VR66 provides users with software that makes their life easier … offers tremendous economic value plus entertainment and information of personal interest. The software permits, with the aid of the Internet, sales and equity building dialog between consumers and advertisers.

The Scene is a proprietary, scalable digital marketing services platform that marries the creative freedom of television advertising with the interactive benefits of the online space. Once The Scene is loaded on a user’s machine, highly targeted, broadcast-quality video commercials are played while connecting and disconnecting from the Internet and, at the user’s option, while online or offline. Additionally, at the end of the commercial, a range of interactive options are available including: the immediate link to the advertiser’s website, the completion of a questionnaire, and the delivery of a targeted, secure coupon.

The Scene collects no personally identifiable information and does not use cookies; accordingly, user anonymity is assured. Additionally, The Scene politely downloads commercials using bandwidth NOT being utilized by the user; hence, the user’s Internet speed is not hindered. Finally, The Scene does not pop-up commercials on the user’s monitor; rather, it announces via audio alert and/or balloon tip, in the tray menu, that a video message is ready to be played.

Increasingly, advertisers are using video and sound online in an attempt to make their Internet advertising more effective and television like. By playing back video commercials from the user’s hard drive, The Scene ensures that it plays perfectly, appearing exactly as it was produced every single time.

Users will typically obtain The Scene from an affinity group’s website. The Scene can be customized by the affinity group and branded under another name. Users will want to download The Scene because affinity groups can provide entertaining and informative content as well as direct their sponsors to advertise, thereby providing economic value through deals, coupons, and promotions. Users should receive only a few meaningful video messages per session, thus avoiding any saturation of messages. VR66 will also deploy a loyalty program, rewarding the installation/use of The Scene as well as referrals, with the ability to generate additional points through entertaining games sponsored by advertisers. Each point will represent an entry ticket for each sweepstakes drawing. Points can also be redeemed for rewards.